James’s Story

Site created on March 30, 2018

The marketing profession is not something that anyone can jump into. It has its own challenges and requirement that must be satisfied for you to be a successful marketer. With a lot of hard work and consistency, people like James Franklin have been able to get the best in their marketing career. James Franklin is considered as one of the most successful marketing professionals, to ever walked, the surface of the earth in this 21 century. His ability to create successful marketing strategies has made him produce tremendous results all through his career. James has over 8 years’ experience in the marketing profession. He has been the brain behind the results in every successful marketing campaign, in organizations where he functioned in the past.

James holds a master’s degree in public administration. He is not just a true leader, but also a great team player and a professional. He is a great public speaker that exhibits so much confidence and authority even while speaking.  He has an excellent ability to develop and maintain a healthy relationship with people, and he does so successfully, to both new and existing clients, including prospective clients. James is a goal achiever and he also knows just how to get the best from people. He carries everyone in his team along, loves to learn new things and also likes sharing ideas with people. James is highly passionate about photography and football. His passion for football can be traced to when he was still in high school. He gave his best to his team, to make sure they always come out in the first position. His self-motivation is remarkable, and he always sees the possibility, where others thought otherwise. He currently works as the marketing manager of Go Custom Boxes.

Newest Update

Journal entry by James Franklin

First of all, let’s understand one thing that cardboard boxes are being used everywhere worldwide. Every industry and every single small business comes around using cardboard material for one reason or another, and there is absolutely no way out of this. Ask them once if they will, in any case, replace it with plastic or any other material and they won’t have any choice because of the versatility of the cardboard material, but then as people, nothing is perfect in this world and cardboard too may have some relevant pros and cons that we may want to put some light on.
Pros and Cons faced by companies for using cardboard in display
So let’s meet one thing, not everything is perfect, and this cardboard material too may have some pros and some cons. Let’s check them out:
•    First con of the cardboard material is that is it very lightweight which may not be ideal for a particular type of businesses. For some, it is a huge plus point!
•    Another con that we can think of is that its surface is rough, one can’t make upscale packaging out of it as we want to keep prices minimal. On the brighter side, even this is being taken care of as now you can get the surface textured and glossed and do a variety of customization with it so that this con may be irrelevant very soon.
•    Companies buy everything in bulk, and same goes for cardboard. So when something like this is bought in bulk, then there are problems arising such as ruined stock in shipping or warehouse, etc. sometimes a whole lot of such material comes out bad, and if we think about it, it is more of the manufacturer’s fault than of the materials’!
•    A major pro of cardboard is that it is versatile in many aspects, you can customize them with new technology being introduced every other day.
•    Another advantage is that cardboard is very inexpensive!
After coming down to this conclusion that cardboard packaging has more benefits and is more versatile than we ever imagined, let’s talk about cardboards a little more and get answers to few significant questions. 
What makes cardboard so perfect anyway?
To answer this, you can split the question into several parts where you put cost of production, versatility, weight and volume, variation and customization possibilities everything separately and figure out in which areas using cardboard is right and you will come to this conclusion that cardboard display boxes score full marks in all of these areas without a doubt. And it is no surprise that these are some of the reasons why cardboard is one of the most preferred packaging material. 
Why is cardboard so lightweight?
An interesting fact about cardboard is that even though it is so versatile and does pretty well in all types of retail packaging, it is made of paper! Yes! It’s all layers and layers of papers sometimes which is also recycled which makes such packaging safe for the environment and leaves a good impact on your consumers too. This is the reason why cardboard displays and packaging is almost weightless compared to their humongous sizes! 
Which businesses use Cardboard the Most?
The perfect answer to that is ‘all of them’ honestly. Take retail food packaging, clothing, jewelry, exotic merchandise such as perfumes and candles, fragile packaging, logistics or anything at all, wholesale cardboard boxes are the most suitable for all of them.
Does cardboard have further types? 
There are many types of paper-based packaging and cardboard is one of them, but yes, even cardboard does have further classes, and they are corrugated, and Kraft boxes etc. other than that cardboard has several thicknesses from which you can make a choice, and you can go for finishes and textures of many types as well.
What does it take to get cardboard customized?
Cardboard takes very little investment because it is very affordable when you save on material cost you have a whole lot of margin to invest in the customization. Manufacturers are innovating customization and coming up with new tech every day, and now there are more customization options and even waterproofing available for cardboard!
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