Logo design industry is completely transferred to a new face. What we thought was engaging three years ago is no more in the lamplight now. New ideas have evolved and new techniques are coming to hit the surface. The moment fresh breeze of the New Year hit the market; marketers begin to dig out most prosperous trends to create alluring logo designs. So without further ado let’s pop into the list of top logo design trends listed below:
Form simplification is the trend that has been on the trend's list since years. The uniqueness and simplicity it spread into a design fascinate every viewer that boost its demand. Logos designed with these form fits every medium whether it’s a website or banner or a business card. It depicts professionalism.
If you want to add a cool and stylish feel into your logo then go for the letter-stacking type. In this form, you will have to arrange each letter over another in a perfect way that it does not create a clustered look. Moreover, it works well with a nice blend of colors. For instance, check out the example below:
Negative space is something that as always find its way into the trend list. Making good use of negative space has always been the key goal of the designers. Through negative space, you can deliver exceptional messages hidden in the design. Like all the previous years, 2018 is no exception and welcomes it into the trends of 2018 with a little improvisation. Evolving into logotype from logomarks, this trend has introduced shapes, figures and text into the spaces to put forward a strong message.
Gradients and Color Transitions:
Since the time the real power gradient was discovered back in 2016-2017 graphic designers have blended much creativity into the logos. The color transition can quite simply deliver your core values and highlights an engaging feel into your brand's identity. You can blend lighter shades with darker ones or try some other techniques to form your brand's identity and compel your target viewers.
To Wrap Up:
From lettering to overlaps, typography to animated logos many trends will come and go but know which type goes perfectly with your business logo design (https://www.ingic.ae/logo-design/
) is based on few factors like customer preferences, brand's identity and filed of the business. These factors together assist you in choosing the right type for your company.