Journal entry by Peter Foxhoven —
Des Moines, Iowa, was the birthplace of Peter Foxhoven.
He received his education at ISU and Drake University (undergrad and grad school, respectively). He may be heard on the popular podcast The Appendix N Podcast, where he discusses topics such as the life of Conan the Barbarian.
Peter was recently featured in EbizNews, where he discusses several strategies to communicate with clients. "Building relationships is such a vital aspect of the entrepreneur's function in the business world," says Peter Foxhoven. "You must network with other professionals in every industry, but most importantly, you must establish close relationships with your buyers. "It doesn't matter if you're a B2B, B2C, or D2C company; you need to understand what matters to your customers and be prepared to meet their needs."
A business owner or entrepreneur should communicate with clients in five ways, according to Peter Foxhoven:
Know Who You're Speaking With – According to Foxhoven, it will be difficult to form a friendship if you don't know who you're seeking to assist. His advice is to avoid making assumptions about the audience by knowing about their actual pain concerns and motivators before testing hypotheses about what will appeal to them.
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