Travis’s Story

Site created on March 13, 2019

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Journal entry by Travis Johnson

If you sell some products on Etsy or in fact on any other online platform, it is necessary that you have a process of packaging the homemade items so that they can be shipped. There may be some people who do not take the packaging process to be important, but in fact, it is. You need to have a good plan which you can actually pursue. It should be something doable and at the same time be a package that will be nice for customers to open as well.

Etsy customers expect and also appreciate the package that has been carefully wrapped. The way that you package and present your homemade and vintage wares is usually as important as the thing that you package. With careful packaging, you can show gratitude to customers for supporting your business. You can use custom boxes for shipping your Etsy items. This can be done in a DIY way. Read on to find out more.

Box strong enough to handle your product

You need to think about that box which will be the best for shipping your products. You may be selling art, photography, clothing, toys, jewelry, quilts, food, or bath and beauty products, etc. You need to select a package that will best hold your product whilst making it look good as well. You need to remember to not undercharge customers so that you get a loss. Have a box that is not too big causing extra charges. It should be the best size to keep whatever you are selling safely. If you are sending jewelry for instance then you will want an elegant and small sized box that looks attractive as well.

The material of the custom boxes can be selected. You can get corrugated cardboard, cardboard, Kraft, etc. It should be material that can handle what you are sending. If you want something strong you may want to think about a corrugated cardboard box for instance.

Add something personal to the box

You need your Etsy box to be such that it makes customers happy. To do this you can personalize the box. This can be done by including, for instance, a handwritten note expressing your thanks to the customer for buying what you are selling. This can be on the back of your business card. This may cost you extra but if the customer is happy with it and wants to buy from you again then this can be helpful. The customer may feel appreciated and be happy with this gesture. You can add a customer appreciation tag if you want to.

Be creative

It is necessary to be creative when it comes to packaging your products. There are many ideas present. You can have a look at what other businesses have done to get some helpful ideas. You can add bows or ribbons to the box to give it an attractive look. This is if you are selling something that will look good with these. It can be jewelry. You need to keep your customers in mind as well. You want something that they will like also. If you are selling some natural product like beauty products made from natural ingredients you can add dried flowers inside the box or some other natural touch to the package.

A professional looking box

When considering custom boxes and packaging you can think about creating a box that looks professional. This can give a good impression of your business. You do not have to spend huge amounts of cash to make your packaging box professional. By simply adding a good logo you can make a box look professional. You should have a good and memorable logo for your business. This can be printed on your shipping box. It should be something that your customers can recognize. When they see your Etsy box on their doorstep they can become happy by seeing the logo, that their ordered product has arrived.

Time should be taken creating a good logo. If you are selling sophisticated jewelry then try and make the logo be simple and elegant having sophisticated colors. If you are selling clothes for kids then you may want to think about fun and bright logo which may have a picture of some cartoon. The logo may be such that it stands for what you are selling. You can have a look at different logos that have become famous to get ideas from here. Create something that is unique and preferred by your customers.

Having a signature style

You can have a signature style for the products that you sell. This can be followed in all your packaging. It is another way to allow customers to recognize that the product is from you. For instance, you can have signature colors or some item that you put in all your boxes, etc. It should be related to what you are selling.

Keep in mind shipping costs

When creating boxes for shipping you need to keep in mind the shipping costs. Do not have anything that is not needed and will lead to high shipping expenses. You do not want customers to avoid buying from you because the shipping costs are just too much. These expenses should be favorable to the customer. You can check how much the shipping cost will be before finalizing the box. You can take the box as well as the item and put these on the scale. Find out how much the different weights cost according to shipping. You will then have an idea of how much the shipping will be.

The packaging of Etsy items needs much attention. This is because customers focus on this as well as your product. You need to keep your customers in mind and also the product when designing packaging for it. Also, keep in mind how much shipping costs will be there. It is important to focus on all the expenses concerning shipping so that you do not get any loss. You can get custom boxes wholesale that may turn out to cost less.

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