Jim’s Story

Site created on November 16, 2018

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Journal entry by Jim Reyes

Newcastle, south africa is receiving Global recognition from a fashion design perspective, with a fresh take on garments and the words "Afro-chic fashion" flying about, designers are achieving global recognition within the Fashion business and in doing so are finding themselves in a position to outsource work in order to textile workers within South Africa. Where there is a boost in industry, there will be a boost in jobs bringing together designers, retailers along with manufacturers in South Africa while boosting the availability of jobs within this exciting industry.

Fashion Jobs on SA Work Portals:

A search across major South African Job Sites brought up 1, 068 jobs for the keyword "Fashion". Could seems to be a growing industry, the number of jobs in comparison to other areas is still low.

CEO of one of South Africa's top Jobs portals mentions that while the fashion industry is still amongst among our smallest job categories, we are noticing a considerable embrace the number of jobs being posted for candidates. Our data source currently has just shy of 3, 000 active job seekers authorized specifically within the Fashion industry and who are currently searching for jobs in this industry specifically. That is double the amount of individuals than there are jobs available at present.

The average salaries for the careers available for junior positions in Fashion range from Entry/Junior level R45 000 - R11 000, for Mid the range is actually R12 000 - R25 000and Senior R26 000 - R45 000 and Executive Level R46 000 +. These figures indicate that the Fashion industry is within line with most salary offerings.

A Leading Fashion Recruiting specialist says that the fashion industry has seen extraordinary growth in certain sectors mainly retail as many new worldwide brands are being launched into South Africa; this has provided a rise in job opportunities within the retail sector. We have noticed in this that there has been significant increase in people looking for new professions we believe this is due to the many companies in the industry halting salary increases throughout the recession as the industry is now starting to recover candidates are actually looking for better prospects in terms of career advancement as well better monetary remuneration".

Head of Recruitment for leading brands states that candidates always have to have a minimum requirement: Diploma or Degree within the silk bed sheets queen Industry. Two of the best T degree's obtained to into the market are from Pretoria University called a BSC Clothing or a BA Degree from LISOF".

Leading Southern African Job portal went a little deeper into determining how candidates are searching on the web, using the search terms "Jobs in Retail" and "Jobs in Fashion"

"Jobs around Fashion"

South Africa is ranks 2nd most popular after Pakistan for this search term, followed by India and then the UK.
Receives typically 3, 600 searches for this term per month (less as compared to 1% of global searches for the same term)
Jobs. co. za is ranked amongst the top 3, Google recommends positioning targeting for advertisers for most relevant reach in South Africa, together with mobile apps such as Style Studio and other niche websites like Fashion. net.
The search term started to feature on September 2007 on Google Searches in South Africa, peaking for January 2009 & 2010.
The most searches are done coming from Pretoria, then Cape Town and then Johannesburg, while some other cities did not feature due to insignificant search volume via those regions.
"Jobs in Retail"

The search term "Jobs in Retail" is more popular in South African when compared with "Jobs in Fashion"
South Africa is ranks 4th most widely used after Pakistan for this search term after the UK, India in addition to Ireland.
Receives an average of 5, 400 searches for this phrase per month (1, 20% of global searches for the same term)
Began to feature in July 2007 on Google Searches in Newcastle, south africa, peaking in August 2009 & 2010, and again in January 2012.
The most searches are done from Durban, accompanied by Cape Town, then Pretoria and Johannesburg. Other towns do not feature due to insignificant search volume from all those regions.
Tips for Recruiters creating job content for the Style & Retail industries

For Recruiters creating and marketing job content for the Fashion and Retail industries on the internet, the relevant keywords (based on search volume) that they ought to place in their advertising copy this includes titles, headings plus meta data to trigger searches- to attract relevant job hunters, or when searching CV databases to find relevant prospects include: Jobs in Retail, Jobs in Fashion, jobs fashion, style careers.

Tips for Job Seekers

Include all relevant keywords (job in retail, job in fashion, fashion career)
When searching for work opportunities on the major job sites, remember to use all phrases such as jobs in fashion, jobs fashion, fashion careers
Ensure that you possess optimised your profile and CV for search terms which fall within the Fashion or Retail industries
Currently the sheet and clothing industry employs 200 000 people, along with annual sales of R20bn. Accounting for 15% from the nation's formal employment, it is identified by the government like a key sector for economic growth. With the cultural variety the South African nation possesses, there is no reason why the style and Retail industries cannot play a bigger role within contributing towards sustainable economic growth for South Africa.
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