Journal entry by Aniket Mankar —
In the present digital age, it is imperative to have online presence irrespective of the nature and size of your business. Online digital marketing services comprise of websites, email, streaming video & audio, social book marking, search engine advertising etc. Websites are extremely popular for digital advertising. Traditionally, websites act as billboards on the digital highway.
Search engine results are undoubtedly the most popular digital marketing services available on the internet. Google AdWords has revolutionized the way entire world advertises today. These services provide well targeted and focused advertisements. Its popularity stems from the fact that AdWords campaigns can be altered and changed on the fly without any investment and the results can be actively measured on a daily basis.
Emails in the form of brochures, newsletters and opt-in lists are hugely popular. There is an entire industry devoted to this form of digital advertising services. The major advantage of emails as a form of digital marketing is the reach. Moreover, one can provide timely information about the products and services at very low cost. In the final analysis, the use or abuse of emails can only be determined by individual companies and users.
Social sites like Facebook and MySpace are fast becoming popular digital marketing media. Viral marketing has set the online advertising world ablaze. According to reports, the demographics of social sites are wide enough to cater for all age groups.
Search engine results are undoubtedly the most popular digital marketing services available on the internet. Google AdWords has revolutionized the way entire world advertises today. These services provide well targeted and focused advertisements. Its popularity stems from the fact that AdWords campaigns can be altered and changed on the fly without any investment and the results can be actively measured on a daily basis.
Emails in the form of brochures, newsletters and opt-in lists are hugely popular. There is an entire industry devoted to this form of digital advertising services. The major advantage of emails as a form of digital marketing is the reach. Moreover, one can provide timely information about the products and services at very low cost. In the final analysis, the use or abuse of emails can only be determined by individual companies and users.
Online video services like YouTube have taken the digital marketing world by storm. Every day thousands of videos are uploaded and viewed by millions.
Social sites like Facebook and MySpace are fast becoming popular digital marketing media. Viral marketing has set the online advertising world ablaze. According to reports, the demographics of social sites are wide enough to cater for all age groups.
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