Paul Froio is a seasoned global company executive and industry leader in athletic footwear and clothing. As Vice President of Global Core Footwear at Reebok, Paul Froio is currently in charge of product development. Froio has vast commercial expertise and success in areas such as brand development, sales, distribution, direct-to-consumer sales, retail, merchandising, marketing, and operations. Paul Froio is regarded as a global authority on business and people leadership, product development, brand strategy, sales and marketing, and business growth. Paul Froio has been a devoted and trusted leader at Reebok and Adidas since 1994, delivering outstanding team leadership, growth-driven strategy, and bottom-line outcomes for two industry-leading athletic Brands for the past 27 years. Froio has achieved success at Reebok in a variety of jobs of increasing prominence, scope, and responsibility. Paul Froio is a loyal husband and the loving father of three children, in addition to his notable accomplishment as a business leader. Paul Froio, who lives in Massachusetts, is an ardent boater, golfer, and global traveler.