Costar College -five Fundamentals For Opening a Successful Salon
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In order to ensure that your esthetics salon is a smashing success, consider these five fundamentals:
Regardless of whether or not you offer the best haircuts or manicures in town, nobody wants to have their hair styled or their nails painted in an uncomfortable environment. With that, atmosphere is of utmost important when it comes to opening your own esthetics salon.
First and foremost, your salon should be clean. Products should be neatly displayed, floors should be swept regularly and free of hair clippings, and waiting areas should be tidy and inviting.
As for interior design, there are a number of styles to consider when outfitting your salon. Most important, is that your clientele feels comfortable and relaxed upon entering. After all, many people think of a trip to the salon as a mini-vacation of sorts!
It's important to consider the demographic of the area in which you plan on opening your salon in order to decide what services you will offer, and how much you will charge for them.
For instance, a salon in a neighborhood with a high African American population may offer braid-ups, perms, and staff familiar with cutting curly hair, whereas a salon in an area populated by young families may specialize in services for young children.
Ultimately, a salon with diverse options will have the most appeal to the widest array of clientele so be sure to keep this in mind.
Choose your staff wisely! Aside from ensuring that your stylists are licensed and experienced, it is also important that all staff members are professional and sociable.
Clients will not want to pay for the services of someone who acts amateurish or anti-social. A welcoming staff is crucial for
While you'll want to charge enough for services to make a profit, it is also important keep in mind the edge that pricing can give you over your competition. Offering services for even one or two dollars less than other salons in the neighbourhood can give you a huge advantage in attracting clientele. Heed this advice with caution however, as charging too little can lead to the impression that your salon offers subpar services.
Other things to consider are discounted rates for students and services, and monthly promotions or combo packages.
#5 Keep Your Customers Happy
Above all, listening to the wants and needs of your customers is a sure way to improve your salon. Pay attention to the reactions of your clientele after services are complete to determine whether or not they're content! Facial expression can often tell you a lot more than words.
Ask customers for their opinions, and conduct surveys to find out what they want. No customers = no business-so keep them happy!