Senior Data Analyst

Job Title: Senior Data Analyst

Category: Customer Experience

Location: CaringBridge Office

Organization Summary

Our Mission is to amplify the love, hope and compassion in the world, making each health journey easier. Our Vision is to be the first place people turn to connect to their community during a health journey. Founded in 1997, CaringBridge is the largest, oldest and most widely used social networking site for family and friends to communicate with loved ones during a health journey. Based in Minnesota, we are proud of our global reach and nonprofit status with nearly 90% of our funding coming from the people who have experienced the power of CaringBridge firsthand. Thanks to the compassion and generosity of our donors and volunteers, CaringBridge is able to connect and serve millions of people each year. Since our founding, more than half a million CaringBridge websites have been created and it’s become an indispensable part of many people’s lives. Every 6 minutes, a new CaringBridge website is created for someone experiencing a health crisis.

Primary Objective of Position

To be responsible for conceptualizing design and producing advanced data analysis through dashboards, reports, and cubes using reporting tools, applications and queries/scripts in order to provide data-driven recommendations towards CaringBridge’s mission. In this highly visible role, you should consider yourself a data explorer, an expert with analyzing large data sets, enjoy diving deep into data analysis to solve problems, discovering root causes and designing long-term solutions.

Duties & Responsibilities

  1. Mines data (conversations, digital assets, Google Analytics, etc.) across channels to provide understanding of customer behavior across all departments by analyzing member data, digital KPIs, and digital marketing metrics. Researches and reports on user behavior across platforms and services. Supports testing and optimization of email and other marketing campaigns, landing pages, navigation path and other initiatives. Performs ad-hoc analytics related to customer behavior as needed.

  2. Explores data -- lots of different data streams to seek out trends, business intelligence, and any other key insights that will help CaringBridge grow customer engagement and giving.

  3. Provides analytical expertise that supports enhancement of current business and financial models for marketing and strategic growth opportunities. Analyzes trends in data (marketing campaign for response, lift, revenue growth, profitability and performance) using tools provided by web analytics products.

  4. Helps define key metrics (KPI's) to measure all aspects of operations: customer care, development, marketing, and sales. Plans, designs and implements reporting dashboards and templates. Develops reports, insights and actionable recommendations on, among other things, sales funnel, marketing channels and site optimization to gain insight for new initiatives.

  5. Works with business owners to help define goals and measurements for strategies and initiatives. Monitors the impact of strategies/ initiatives to achieve growth, revenue and ROI goals. Recommends changes on spend allocation to maximize efficiency and effectiveness of the marketing budget while meeting business owners’ objectives.

  6. Proposes new methods for evaluating information, incorporating best practices from high performing organizations and staying current on the competitive market.

  7. Develops and maintains an analytical toolkit and centralized database, models and tools which support analysis efforts and provide transparency for key assumptions. Works closely with Technology to ensure analytics tagging and implementation supports business needs. SME in terms of all analytics tools and tracking solutions including but not limited to Chartio, Salesforce, Segment, Google Analytics, etc. and suggests adoption/implementation when appropriate.

  8. Serves as a lead for other analyst roles.

  9. Keeps manager informed of important developments, potential problems and related information necessary for effective management. Coordinates/communicates plans and activities with others, as appropriate, to ensure a coordinated work effort and team approach.

  10. Stays current on market, competition and trends including tactics, field concepts and practices applying them to strategies when applicable.

  11. Performs related work as apparent or assigned.

Experience & Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals to perform the essential functions.

  • Bachelor’s degree in field that has strong math, testing, statistics, or analytics components (mathematics, business, management information systems, computer science or other social sciences). Master’s degree preferred.
  • 7+ years of experience in data analytics and reporting.
  • Google analytics experience required.
  • Excellent Excel skills along with basic statistical understanding.
  • Strong analytical, business and data skills.
  • Strong self-starter with record of success.
  • Excellent organizational and planning skills.
  • Strong collaboration and team building skills.
  • Ability to cope with the rapid pace and change associated with the industry.
  • Thorough knowledge of Microsoft Office applications.
  • Strong SQL experience preferred.
  • Knowledge of R, Python, and advanced tools in analytics.
  • Experience in a data-focused industry, with best practices for being data-driven preferred.
  • Ability to communicate effectively, both orally and in writing, with personnel and outside contacts.

To Apply

To respond to this opportunity, please send your resume and salary requirements to:


Attention: HR
2750 Blue Water Road, Suite 275
Eagan, MN 55121