Annual Giving Manager

Job Title: Annual Giving Manager
Category: Fund Development
Location: CaringBridge Office

Organization Summary

Our Mission is to amplify the love, hope and compassion in the world, making each health journey easier. Our Vision is to be the first place people turn to connect to their community during a health journey. Founded in 1997, CaringBridge is the largest, oldest and most widely used social networking site for family and friends to communicate with loved ones during a health journey. Based in Minnesota, we are proud of our global reach and nonprofit status with nearly 90% of our funding coming from the people who have experienced the power of CaringBridge firsthand. Thanks to the compassion and generosity of our donors and volunteers, CaringBridge is able to connect and serve millions of people each year. Since our founding, more than half a million CaringBridge websites have been created and it’s become an indispensable part of many people’s lives. Every 6 minutes, a new CaringBridge website is created for someone experiencing a health crisis.

Primary Objective of Position

To create and lead the annual giving program for CaringBridge – especially focused on donors who annually give $500 and up, creating a stronger pipeline that will lay the groundwork for a stronger major giving program.

Duties & Responsibilities

  • Develops and leads a comprehensive annual giving program, including strategies to incorporate a multi-channel approach, with specific focuses for new, lapsed and renewed donors.

  • Manages all aspects of the annual campaign.

  • Provides organization, production and maintenance of annual campaign materials and data.

  • Consults with ePhilanthropy Director to strategize annual campaign fundraising efforts.

  • Implements on-going personal/written/phone contact with mid donors/potential donors.

  • Manages annual mail solicitation program.

  • Keeps abreast of best practices and participates in continuing education and training in Annual Giving disciplines.

  • Works closely with consultants and vendors to analyze and continually refine Direct Mail strategies for increasing ROI.

  • Stays current on market, competition and trends including tactics, field concepts and practices applying them to strategies when applicable.

  • Establishes and sustains interactive relationships with external vendors and contacts to result in favorable networks to support the current and future goals of the organization and to benchmark practices/results to maximize organizational effectiveness.

  • Keeps Manager/Supervisor informed of important developments, potential problems, and related information necessary for effective management. Coordinates/communicates plans and activities with others, as appropriate to ensure a coordinated work effort and team approach.

  • Performs related work as apparent or assigned.

Experience & Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals to perform the essential functions.

  • Bachelor’s degree or equivalent.
  • 5-7 years of development experience, including annual campaigns.
  • Experience with creating a systems-driven approach to relationship management/CRM.
  • Strong organizational, administration, telephone and interpersonal communication skills, and “big picture” oriented.
  • Skill in preparing written reports and presentations.
  • Solid writing, editing and presentation ability.
  • Professional demeanor, flexible and able to respond to multiple demands.
  • Creative thought process, able to deal with ambiguity and uncertainties
  • Thorough knowledge of Microsoft applications.
  • Ability to communicate effectively, both orally and in writing with personnel and outside contacts.

To Apply

To respond to this opportunity, please send your resume and salary requirements to:


Attention: HR
2750 Blue Water Road, Suite 275
Eagan, MN 55121